[LINK] NY Times, 11/28/05 (free subs. req'd)
Anyone who has seen the parade of sales representatives through a
doctor's waiting room has probably noticed that they are frequently
female and invariably good looking. Less recognized is the fact that a
good many are recruited from the cheerleading ranks.
Known for
their athleticism, postage-stamp skirts and persuasive enthusiasm,
cheerleaders have many qualities the drug industry looks for in its
sales force. Some keep their pompoms active, like Onya, a sculptured
former college cheerleader. On Sundays she works the sidelines for the
Washington Redskins. But weekdays find her urging gynecologists to
prescribe a treatment for vaginal yeast infection.
"They don't ask what the major is," Mr. Lynn Williamson [Cheerleader advisor at Kentucky] said.
Proven cheerleading skills suffice. "Exaggerated motions, exaggerated
smiles, exaggerated enthusiasm - they learn those things, and they can
get people to do what they want."
Reminds me of the ladies who accompanied cardboard box salesmen who used to visit my office during one job. I asked one a rather elementary technical question about cardboard (for those in the business) once, and got a blank stare back. The male knew the answer. It made me wonder if they got any training about their product at all.
But pharmaceutical companies deny that sex appeal has any bearing on
hiring. "Obviously, people hired for the work have to be extroverts, a
good conversationalist, a pleasant person to talk to; but that has
nothing to do with looks, it's the personality," said Lamberto
Andreotti, the president of worldwide pharmaceuticals for Bristol-Myers Squibb.
Hmmm. Can't average looking (or less) ladies have all those attributes?
[LINK] CBS piece on Penny Ramsey, former U of MD cheerleader who was on the Survivor show.

Hey, works for me! Remember when you never saw an ugly (or male) airline stewardess? But, pleasant plain girls need jobs too, and just might know more about their product and how and when it should be used.
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